Many plant extracts in our country
The plant extract industry in our country is currently the most likely sub-industry to achieve internationalization in the field of traditional Chinese medicine, but due to the inconsistent standards and the lack of corresponding market supervision departments, it is difficult to form industry self-discipline and industrial concentration, resulting in many enterprises still staying in the chemical enterprise category, and the overall scale of the enterprise is small, the international competitiveness is not strong, and there is still a long way to go to become a strong country in the plant extract industry in the future.
International plant extract market status
Plant extractsIt is the main raw material of plant pharmaceuticals. It has the advantages of small toxic and side effects, and is not easy to produce drug resistance. It is widely used. Common fields such as health care products, cosmetics, botanicals, etc., are favored by the market in various countries. In recent years, the steady growth in demand for plant extracts worldwide, especially in developed countries and regions such as Europe, America and the United States, has greatly stimulated the development of this industry. According to the analysis report of the Prospective Industry Research Institute, the global sales of plant extracts reached 12.63 billion US dollars in 2007 and 38.95 billion US dollars in 2017, with an average annual market development rate of about 12.5%.
In the context of the growing size of the global herbal medicine market, the global plant extract market continued to rise in 2017, and has formed a situation in which the United States, Germany, Japan and France are the top four. Germany's plant extract market has developed rapidly and has surpassed the United States, with plant extract sales accounting for 23.73% of the world; while the United States still maintains a large advantage, accounting for 22.95%; followed by Japan, whose plant extract market size accounts for 21.15% of the world; France accounts for 14.56%. After rapid development in recent years, China's position in the world has become increasingly important, with the plant extract market accounting for 10.16%.
In addition, in the major consumer markets in the West, especially in Europe, plant extracts are the main raw materials for botanical preparations, while in the North American and Japanese markets, they are mainly used in nutritional supplements, health foods, cosmetics and other industries, and are the core products of the natural health products market.
The international competitiveness of our country's plant extracts needs to be improved
From 2010 to 2017, the overall export value of China's plant extract industry continued to grow, increasing from less than 1 billion US dollars to more than 3.50 billion US dollars. Although the export scale of plant extracts in our country has increased year by year, it mainly depends on the technological breakthroughs and model innovations that China's private enterprises have continuously achieved over the years.
However, due to the roughness and serious homogeneity of the extract, it has gradually become synonymous with "road goods" and "cheap goods", falling into the embarrassing situation of low added value, and the competitiveness of Chinese enterprises in the international market is facing tremendous challenges.
The first is the localization trend in various markets: after the international financial crisis, the three major markets in Europe, the United States, and Japan have all shown a strong localization trend; the European market advocates unsaturated fatty acid products, mainly produced in Nordic countries such as Norway; the Japanese market has become the mainstream product with plant fermentation and bean products, while there are few such products in China; the top seven best-selling products in the US market are all localized products, with a trend of weakening Chinese products.
The second is the slow pace of global extract product innovation: price and cost have become the focus of competition, and low profit margins have restricted the speed of new product development and innovation. Gone are the days when Chinese companies relied on large European and American companies to launch star products every year to drive the market.
Third, Chinese extract products are becoming synonymous with "bargains" and "bargains": without getting rid of the dilemma of rough and homogeneous extracts, market competitiveness will be difficult to guarantee, and the future market development will be worrying.
Tang Youan formula powder counterattacks and leads a new model
The application of plant extracts is limited to raw materials in nutritional supplements, health foods, cosmetics, and other industries. Domestic and international competition is intense. China's plant extract industry started late, and the extraction process standards are relatively backward. If we continue to focus on crude extracts, homogenization, and serious low-price competition, profits are meager enough to support innovation. It is difficult to compete with European, American, and Japanese counterparts who have been operating for many years. How to break through has become a problem for Chinese companies.
A Chinese "Tangyouan" small and micro company, in order to avoid this bottleneck of intense competition and low added value, turned its attention to the field of traditional Chinese medicine health care and functional food integration, concentrated limited resources on the efficacy and toxicological relationship of various extracts, and formed a variety of natural extracts into formulas in different proportions. For several years, it developed "Tangyouan Formula Powder" for type II diabetes. Due to the advantages of clear composition, significant function, safety and non-toxicity, it was well received by diabetes testers, and the product innovation gold content and added value were greatly improved. The idea of this functional extract formula attracted the attention of pharmaceutical giants and became a new model leading the development of the plant extract industry. It is worth learning from in the same industry.
Looking at the current situation of the domestic and international industry, our country's plant extract enterprises must improve their competitiveness as soon as possible, and plan and improve in many aspects such as products, standards, quality control, innovation capabilities, and enterprise development strategies. This is inseparable from national policies for the industry. Policy preferences and innovation encouragement; at the same time, the acceleration of the industry standard identification process also objectively promotes the continuous improvement of the competitiveness of our country's plant extract industry. Under the action of many parties, our country's plant extract industry can be in line with international standards or even lead, which will promote the healthy development of our country's extract industry.
