The name of the fried chicken shop is vulgar, and the name of the shop is called
Ms. Chen told a Chengdu Business Daily reporter about her embarrassing experience. On Sunday, November 13, she and a few friends took their children to go shopping and play around IFS. When they walked along the second section of Hongxing Road to the intersection of Wucheng Street, her friend saw a Juewei Duck Neck store and beckoned everyone to buy Lu Wei. But who knew, the embarrassment was so close.
"Next door to Juewei Duck Neck, it looks like a new fried chicken shop. The signboard and exterior walls are bright yellow, which is very eye-catching, but what is not acceptable is that the name of this shop is'called a chicken ', and the attached slogan is'a shop specializing in chicken.'" Ms. Chen said that these alone, she already thought it was "too vulgar" and "too bottomless." She looked at the store again. "The slogans hanging on the wall and the names of the dishes are even more'dirty, 'I'm embarrassed to tell you." Ms. Chen said.
What made Ms. Chen even more embarrassed was that her 8-year-old son asked her what she meant by "calling a chicken." This question made friends around and adults who heard it laugh out loud. Ms. Chen said she wanted to cover it up, but the adults' smiles made the children think it was a funny thing and asked, "What's called'calling a chicken '?" She chose to treat it coldly, telling the child that it was a shop selling fried chicken. "But my son still says'calling a chicken' from time to time these two days, which annoys me very much."
Ms. Chen questioned whether no one cared about a store in a city center like Hongxing Road with such a name with bad hints and "pollution". This week, she reported the relevant situation to the urban management, industry and commerce departments through the hotline.
A reporter from Chengdu Business Daily came to this fried chicken shop at the intersection of Hongxing Road Section 2 and Wucheng Street yesterday. The storefront and signboard were as described by Ms. Chen. What was more "spicy" was the name of the dishes on the store's price list: "Chicken without sex (boy chicken) ", "Have an affair with him", "Really good wings on horses"...
Asked why the signs and dishes were given these names, the clerk said they were a franchise store with its main store in Shanghai, and the names of the signs and dishes used the standard names stipulated by the company. The store's operator, Zhong, said in an interview that the store is very popular in eastern China. "There are dozens of them in Shanghai, and the signs and dishes are called like this, and no one said anything."
According to Zhong, her store is the first store in Chengdu of "called a chicken", and it officially opened on November 7. When asked if she thought the names were unsightly, gave bad hints, and whether they would have a bad influence on minors, Zhong said that as a franchise store, the name and the name of the dishes are used by the head office. "I just want to be a fried chicken shop."
A reporter searched for "called a chicken" on the Internet and found that this is not the only one with similar names. Why are some merchants keen on such obscure and suggestive names? "It's nothing more than trying to attract attention, and then hoping to form a so-called'viral spread 'to promote brands and products with vulgar routines," said a brand manager at a catering company who did not want to be named. "But big, long-term brands will not do this, there is no reputation, it is too low (low-level)."
